February 2015.

Vizzuality loves to take on big data challenges, so we were honoured and thrilled when Google asked us to work on a flagship visualisation for their new Trends API. The topic was fan loyalty in the lead up to Super Bowl XLIX. Over the course of four weeks we turned anonymised search data from across the United States into a gripping showdown, using a heap of data wrangling, a generous sprinkling of modern design principles and a topping of Vizzuality magic. So sit back and watch the fans react to the biggest plays and shock victories on the road to the Super Bowl.